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Neil Schneider

ITA Speaking at SVVR 2017

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Very proud to announce that The Immersive Technology Alliance will be speaking at SVVR this year!  First up, we are putting together an eSports discussion panel and what virtual reality’s fit will be.  Panelists include Leslie Pirritano, officially credited as “Your Best Friend” at Radeon Technologies Group and Amir Rubin, CEO of Sixense.

Neil Schneider, Executive Director of the Immersive Technology Alliance and Founder of Meant to be Seen is also going to share an updated snapshot of where the virtual reality market is headed, discuss a new range of challenges, and some cool things in development to overcome them.

Looking forward to seeing you all at SVVR 2017!

ITA Welcomes 34BigThings as Latest Member

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34bt_transparent“We believe the world has been enlightened by the VR revolution and it’s our responsibility to keep pushing the limits of the content quality and deliver frameworks that enable other developers to push those boundaries even further.” – Valerio Di Donato, CEO, 34BigThings

34BigThings is a leading independent game developer whose most recent claim to fame is being the developer behind the well respected sci-fi racing game Redout.


Regularly receiving top grades, Redout is a multiplayer virtual reality game that works on the HTC Vive, Oculus Rift, and OSVR platforms.  Be sure to check it out!

ITA Member Basemark Releases VRTrek SDK

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One of the most critical elements of having a great virtual reality experience is having little to no latency between moving and seeing updates on the screen.  Every little disconnect can make for a nauseating experience.  Basemark’s solution is the VRTrek library.  Combined with a hardware sensor, their VRTrek Library SDK is coded in to the developer’s software pipeline so that latency can be accurately tracked with hopes that software optimizations can avoid the problem altogether.  It currently works with OLED displays running on VR HMDs and applicable smartphones with LCD testing is available upon request.

The VRTrek Library SDK is available for immediate shipping.

ITA Supports Khronos Open VR Standard Initiative

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“The Immersive Technology Alliance’s mission is long-term viability for technologies like virtual, augmented, and mixed reality.  We achieve this through a multifaceted approach, and truly open standards are a required pillar for this market to stand on.  The alliance has collaborated with the Khronos Group for years, and we look forward to participating with this effort to help drive its success for the industry at large in tandem with other market-building initiatives within the ITA / ITA VR Council,” said Neil Schneider, executive director, The Immersive Technology Alliance.

The Khronos Group is one of the largest open standards organizations in the world and are behind leading APIs like Vulkan, OpenGL, OpenCL, WebGL, and more.  Open standards make it possible for content makers to support multiple hardware solutions at a time without expensively multiplying the work of developing for dramatically different platforms.

The Khronos Group’s efforts to pursue an open virtual reality standard will make it practical for content makers to support a wide array of hardware and software solutions.  Sample names affiliated with the effort include Epic Games, Valve, OSVR, Intel, Oculus, AMD, Nvidia, the Immersive Technology Alliance, Tobii, Sensics, LunarG, and more.

This cross-vendor standard will be royalty-free and support multiple VR devices.  Learn more here!

MTBS’ Ultimate VR Shopping Guide

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Neil Schneider serves as Executive Director of the Immersive Technology Alliance and is also the Founder of Meant to be Seen (  It was identified that while there are countless shopping guides available for people that are somewhat familiar with virtual reality or people that have an enthusiast-level grasp of personal computers and technology, there wasn’t enough out there for consumers that are taking an interest in this space for the very first time and want to learn more.

MTBS’ Ultimate Virtual Reality Shopping Guide covers everything from mobile, console, and PC based virtual reality to a fifteen minute lesson on how computers work.  It also features expertise contributed by Kevin Carbotte, VR Writer for Tom’s Hardware.  Divided in chapters and areas of interest, it’s intended to appeal to consumers with all levels of technical expertise and know-how so they can easily shop for the virtual reality solution that is right for them.

Immersed 2016 Featured on Space Channel and MTV Canada

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Ajay Fry, host of InnerSpace, interviewed several Immersed 2016 speakers and tried a lot of amazing virtual reality technology for himself at the Ontario Science Centre.  InnerSpace is broadcast on Space Channel and MTV Canada.  Immersed is the ITA’s flagship event which helps build the immersive technology industries in under-served parts of this world and also featured a separate public exhibition to showcase the potential of virtual reality, augmented reality, holography, and stereoscopic 3D to the consumer market and featured thousands of attendees.

Futuremark Releases Valuable Benchmark For VR Users

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With the advent of virtual reality for the PC consumer space, it is vital to know if your computer has what it takes to support the latest hardware, games, and software applications in this growing immersive space.  ITA Member Futuremark has released their VRMark software tool kit which does just that.  The basic version is free, and advanced versions can be had for as little as $19.99 USD.  Check it out!

Immersed 2016 a HUGE Success

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The Immersive Technology Alliance is pleased to report that Immersed 2016 was very successful for both professionals and consumer alike.  On the first day alone, the public exhibition and education series had as many as 4,500 people flow through it – most trying and learning about immersive technology for the very first time.  The professional conference featured nearly 40 speakers from around the world to help grow the virtual and augmented reality markets on the East Coast.

The above opening remarks discussed Immersed 2016 and feature a special presentation by Kevin Von Appen, Director of Science Communication for the Ontario Science Centre.

Immersed 2016 Agenda is ONLINE

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Immersed LogoImmersed 2016 takes place October 16-18, 2016 at the Ontario Science Centre in Toronto, Canada. Founded in 2014, Immersed is the East Coast’s must attend event for professionals and industry needing to learn, network, and build in markets such as virtual reality, augmented reality, stereoscopic 3D, and more.

This year’s agenda features unique discussion and education around upcoming technology and market growth, novel uses of immersive content to make a positive difference in the world, out of home entertainment and experiences, 360 content creation, video games, and much more. As is the case every year, Immersed delivers on offering unique content and senior level networking and relationship building. Read More

Integrated Media Technologies Joins The ITA

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“IMT is excited to become a part of the Immersive Technology Alliance and to help grow technology solutions in virtual reality and augmented reality. We feel that the ITA’s work in bringing the industry together is critical for consumer adoption and growth of VR/AR technologies and cutting edge content. With our vast experience in media and entertainment solutions, we look forward to collaborating with other members and the industry at large to promote these new innovative platforms.” – Dave Ginsberg, Principal Consultant, IMT

Integrated Media Technologies Inc. (IMT) is a digital media and technology company with offices in Los Angeles, Orange County, Boston, and Dallas. Inc. Magazine ranked IMT as the 25th fastest growing private company in the Technology Services industry; Los Angeles Business Journal ranked IMT as the 39th fastest growing private company; CRN ranked IMT 18th on the list of 62 newcomers to the Solution Provider 500 list. IMT serves the telecommunications, media & entertainment, IT, institutional, commercial real estate and hospitality sectors with a broad range of solutions designed to drive new value and efficiencies from technology. As a consulting, design, and systems integration company that specializes in providing business consulting and TCO models for private, hybrid, and public cloud workflow solutions, customers rely on IMT to deliver mission critical solutions and services focused on media technologies, storage, asset management, high-performance computing, networking, and 24/7 support.