All Posts By

Neil Schneider

SIGGRAPH 2017 Coming up!

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The Immersive Technology Alliance is a proud media partner for SIGGRAPH, the leading event for all things dealing with the magic of computer graphics.  This year’s edition is going to have some great immersive highlights. Running July 30 to August 3, the VR Village which also features augmented and mixed reality, is going to feature a wide variety of immersive experiences and ideas.

Here are just some of the highlight:

  • “Heroes” is a mixed reality duet set to the iconic David Bowie song.
  • “Neurable” is a brain-computer interface that interprets user intent using neuroscience and advanced machine learning.
  • “Out of Exile” is a virtual reality storytelling experience that illustrates the hostility faced by many in the LGBTQ community.
  • “Mission: ISS” lets visitors explore the International Space Station 250 miles above earth in virtual reality. Visitors learn how to move around the modules in zero gravity and explore the experiments and missions on the station. You can even ho on an EVA to check out the exterior.
  • “Magic Bench: A Multi-User, Multi-Sensory AR Platform” is a third-person POV mixed-reality platform where participants see themselves and their environment mixed with computer graphics assets. Just walk to an installation and interact with animated CG characters!

In addition to the VR Village, SIGGRAPH is going to feature insightful presentations, lectures, and networking opportunities.  This really is a must-attend event each year!

Intel Joins Immersive Technology Alliance

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“Intel is excited about how VR is starting to transform many of the social, collaborative and entertainment aspects of our lives. Intel believes in this transformation because we see this as another step in an ever increasing desire to have our experiences become richer and more immersive. To that end, Intel has joined the ITA because we see this as an opportunity to help forward industry efforts around immersive technologies.” – Frank Soqui, General Manager Virtual Reality, Intel Corporation

It’s a big honor to welcome Intel to the Immersive Technology Alliance. Among other things, Intel is a leader in CPU technology and possesses a nearly unparalleled presence in the virtual reality and immersive technology fields. Just some of their most recent contributions include Project Alloy, co-founding a new VR Challenger virtual reality eSports league, and sponsoring the Olympics through 2024 complete with 360 video and virtual reality support.

An updated list of the ITA membership can be found here.

Immersed 2017 Opens Call For Speakers

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Immersed mediumCanada’s Top Immersive Event for Virtual Reality, Augmented Reality, and Stereoscopic 3D Professionals

Toronto, Canada – May 31, 2017 -The Immersive Technology Alliance’s (ITA) Immersed 2017 conference takes place at the Ontario Science Centre from October 19-22, 2017 in Toronto, Canada. Celebrating its fourth year, Immersed 2017 is for professionals, entrepreneurs and content makers working in the virtual reality, augmented reality, stereoscopic 3D, and holography industries.

Immersed 2017 will feature a large public exhibition hall that showcases immersive experiences and science to over 13,000 potential museum and conference visitors. Featured markets include business, video games, immersive cinema and experiences, education, and broadcasting. Read More

Immersed 2017 Call For Speakers

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Immersed 2016 Public Exhibition

Immersed 2017, Canada’s leading industry-building event for the immersive technology industry, will be held October 19-22, 2017 at the Ontario Science Centre in Toronto, Canada.  Celebrating its fourth year, past Immersed events have featured reputable sponsors and/or speakers from companies like AMD, HTC, Sony PlayStation, Nvidia, Lucasfilm, OSVR, Space Channel, Discovery Channel Canada, Tom’s Hardware, and countless more. Read More

ITA Speaking at SVVR 2017

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Very proud to announce that The Immersive Technology Alliance will be speaking at SVVR this year!  First up, we are putting together an eSports discussion panel and what virtual reality’s fit will be.  Panelists include Leslie Pirritano, officially credited as “Your Best Friend” at Radeon Technologies Group and Amir Rubin, CEO of Sixense.

Neil Schneider, Executive Director of the Immersive Technology Alliance and Founder of Meant to be Seen is also going to share an updated snapshot of where the virtual reality market is headed, discuss a new range of challenges, and some cool things in development to overcome them.

Looking forward to seeing you all at SVVR 2017!

ITA Welcomes 34BigThings as Latest Member

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34bt_transparent“We believe the world has been enlightened by the VR revolution and it’s our responsibility to keep pushing the limits of the content quality and deliver frameworks that enable other developers to push those boundaries even further.” – Valerio Di Donato, CEO, 34BigThings

34BigThings is a leading independent game developer whose most recent claim to fame is being the developer behind the well respected sci-fi racing game Redout.

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Regularly receiving top grades, Redout is a multiplayer virtual reality game that works on the HTC Vive, Oculus Rift, and OSVR platforms.  Be sure to check it out!

ITA Member Basemark Releases VRTrek SDK

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One of the most critical elements of having a great virtual reality experience is having little to no latency between moving and seeing updates on the screen.  Every little disconnect can make for a nauseating experience.  Basemark’s solution is the VRTrek library.  Combined with a hardware sensor, their VRTrek Library SDK is coded in to the developer’s software pipeline so that latency can be accurately tracked with hopes that software optimizations can avoid the problem altogether.  It currently works with OLED displays running on VR HMDs and applicable smartphones with LCD testing is available upon request.

The VRTrek Library SDK is available for immediate shipping.

ITA Supports Khronos Open VR Standard Initiative

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khronosvrstandard

“The Immersive Technology Alliance’s mission is long-term viability for technologies like virtual, augmented, and mixed reality.  We achieve this through a multifaceted approach, and truly open standards are a required pillar for this market to stand on.  The alliance has collaborated with the Khronos Group for years, and we look forward to participating with this effort to help drive its success for the industry at large in tandem with other market-building initiatives within the ITA / ITA VR Council,” said Neil Schneider, executive director, The Immersive Technology Alliance.

The Khronos Group is one of the largest open standards organizations in the world and are behind leading APIs like Vulkan, OpenGL, OpenCL, WebGL, and more.  Open standards make it possible for content makers to support multiple hardware solutions at a time without expensively multiplying the work of developing for dramatically different platforms.

The Khronos Group’s efforts to pursue an open virtual reality standard will make it practical for content makers to support a wide array of hardware and software solutions.  Sample names affiliated with the effort include Epic Games, Valve, OSVR, Intel, Oculus, AMD, Nvidia, the Immersive Technology Alliance, Tobii, Sensics, LunarG, and more.

This cross-vendor standard will be royalty-free and support multiple VR devices.  Learn more here!

MTBS’ Ultimate VR Shopping Guide

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NeilinMetaverse2

Neil Schneider serves as Executive Director of the Immersive Technology Alliance and is also the Founder of Meant to be Seen (http://www.mtbs3D.com).  It was identified that while there are countless shopping guides available for people that are somewhat familiar with virtual reality or people that have an enthusiast-level grasp of personal computers and technology, there wasn’t enough out there for consumers that are taking an interest in this space for the very first time and want to learn more.

MTBS’ Ultimate Virtual Reality Shopping Guide covers everything from mobile, console, and PC based virtual reality to a fifteen minute lesson on how computers work.  It also features expertise contributed by Kevin Carbotte, VR Writer for Tom’s Hardware.  Divided in chapters and areas of interest, it’s intended to appeal to consumers with all levels of technical expertise and know-how so they can easily shop for the virtual reality solution that is right for them.