Mission Statement

The Immersive Technology Alliance contributes to the viability, advancement and adoption of virtual reality, augmented reality, mixed reality, stereoscopic 3D, and related future innovations. We do this by facilitating collaborative problem solving and accelerated opportunity development at an industry-wide level. Participants include immersive platform makers, technology and content developers, academia, businesses, market advocates, and distribution channels.

Early History

The alliance is non-profit, and is the same organization as The Stereoscopic 3D Gaming Alliance (S3DGA) with an expanded mandate and a formally changed title. Despite the name change, this alliance has a demonstrated history and influence dating back to 2009.

Services For End-Users Consumers are encouraged to visit Meant to be Seen, the consumer arm of The Immersive Technology Alliance. MTBS’ site-wide registration is found under the Membership tab.

How we Accomplish Our Mission

  • Being non-partisan and non-proprietary.
  • Work for an industry, not a platform.
  • Provide a safe and open forum to work through.
  • Be as open and transparent as possible.
  • Give back what the industry puts in.
  • Jointly talk and help fix the problems that need fixing.

  1. Educate and help promote the industry
  2. Solve industry problems AS an industry.
  3. Build consumer markets and viability.
  4. Facilitate open immersive technology standards.
  5. Academic research and discussion.

The Team

The Board Directors

Alan Price, President Alan Price is currently the CTO for Fuel Powered, a leading developer of games and gaming platforms that make it possible to translate video game play to meaningful donations that positively change the world. Alan’s previous career was as CTO of Electronic Arts Canada, and his entire body of work is well respected in the industry.

Mark Fihn, Secretary Mark Fihn runs Veritas et Visus, a successful online publishing firm that specializes in industry newsletters dealing with all kinds of display technology among other things. Much of his work is based on industry leaders writing the content directly, and there are few individuals with his level of credibility in this space. Mark has also played a pivotol role in helping organize specialized market focus conferences that are part of Display Week by the Society of Information Display (SID).

John Merritt, Treasurer John Merritt has been a consultant in the areas of stereoscopic 3D, telepresence, and virtual reality for decades.   One of the contributions he is famous for is founding the Stereoscopic Displays and Applications Conference (www.stereoscopic.org) in 1990.  SD&A is by far the oldest conference of this type, and it is considered required attendance for top academics and innovators in this field.

Virtual Reality Council Chair

Daryl Sartain Daryl Sartain is the Director of VR for Advanced Micro Devices.  He has 28 years of experience in research and development, product development and management for integrated circuits, software development, system design, system engineering, information technology, marketing, and program management.  Mr Sartain’s previous roles at AMD included Director of Strategic Business Development for AMD’s Innovative Systems Group and Director of the Desktop Division where he led desktop product business planning and product management in AMD’s Microprocessor Business Unit.  He was responsible for the AMD Athlon™ 64 FX, Athlon™ 64, Athlon™ XP and Sempron™ processors.  Mr. Sartain’s career also features top brands like Texas Instruments, ESS Technology Inc., Locale Systems Corporation, Vennworks and Cirrus Logic.

Executive Director

Neil Schneider Neil Schneider is best known for founding Meant to be Seen (mtbs3D.com), the first modern stereoscopic 3D gaming community and the launch point of products like The Oculus Rift, the Virtuix Omni, the open source Vireio Perception VR drivers, and more. Neil also served as Manager of Immersive Technology Services for the Faculty of Business and IT at the University of Ontario Institute of Technology, and was the founder of The Stereoscopic 3D Gaming Alliance which the Immersive Technology Alliance is born from.

Advisory Board Members

The alliance is very grateful to the following individuals whose input and ideas continue to help shape the alliance’s success:

Dr. Michael Capps Dr. Capps was President of Epic Games during development of legendary video game franchises Gears of War, Unreal, and Infinity Blade. Mike has a Ph.D. in Virtual Reality, and has been a lead game designer and writer, a comic author, and currently features in Discovery and Science Channel series NASA’s Unexplained Files, What on Earth, and Combat Countdown. He serves on the board of a number of interesting companies and tech organizations.

John Gaeta John Gaeta is SVP Creative Strategy for Magic Leap, and formerly Creative Director for New Media and Experiences at Lucasfilm.  He is an Academy Award winner for his visual effects design work on the Matrix Trilogy (“bullet time” and “virtual cinematography”).

Now an active advocate for high fidelity AR, VR and Holo Cinema, his visions and ideas have been very influential in the hopes and dreams of the modern immersive technology industry.

Dr. Jon Peddie Jon is the CEO of Jon Peddie Research (JPR) and has been the foremost expert on the graphics and processing industries for some time.  JPR reports are considered an industry staple of reliable information on industry progress and changes.  Dr. Peddie’s expertise has also been exemplified in his latest book “The History of Visual Magic in Computers”.

Neil Trevett, President, Khronos Group Vice President Developer Ecosystem, NVIDIA Neil is the elected President of the Khronos Group industry standards consortium where he initiated the OpenGL ES standard now used by billions worldwide every day, helped catalyze the WebGL project to bring interactive 3D graphics to the Web, chairs the OpenCL working group defining the open standard for heterogeneous parallel computation and has helped establish and launch the new generation Vulkan API. Neil also works at Nvidia where he helps to drive and develop their developer ecosystem that enables applications to take advantage of advanced GPU and silicon acceleration.

Habib Zargarpour A two time Academy Award Nominee and two time BAFTA Award winner, Habib Zargarpour is a Visual Special Effects Supervisor by trade.  Some of his leading credits include Blade Runner 2049, Series of Unfortunate Events for Netflix, Twister, The Perfect Storm, The Bourne Identity, Spawn, Signs, and more.  In the video game space, Habib was Partner Director of Visuals at Microsoft Studios responsible for visuals across all Publishing titles for XBox One, Windows, and Hololens. He also served as Creative Director for Electronic Arts.  Habib has over 14 years of experience in visual effects for film and 14 years in the games industry.

Wanda Meloni Wanda Meloni is CEO of the M2 Advisory Group and Editor-in-Chief of Gaming Business Review. She is also the Executive Director and board member of the Open Gaming Alliance, a non-profit trade association focused on supporting business, growth and innovation for the games industry. Wanda is an international technology and entertainment strategist and has been working with top companies in digital media and entertainment for over 15 years. Focused on emerging technologies, she has a deep understanding of interactive media for content development, platforms/tech/games, community empowerment, customer engagement, and development trends. An avid supporter of diversity in the tech and games industry, Wanda works to support leadership opportunities in technology with a particular focus on women and minorities.