The Immersive
Technology Alliance

Together, we can make immersive technology successful.
From virtual reality to stereoscopic 3D, and everything in-between.

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What is Immersive Technology?

Technology that makes the user feel and experience a digital world as though they are inside it. This is primarily referred to as “virtual reality”, but it also includes and/or features technologies like stereoscopic 3D, haptics (touch), sound, and gesture/motion control.

Technology that changes the way we experience the world around us. This is usually referred to as “augmented reality” and is often associated with glasses-like technologies that add digital imagery above and beyond what a user would normally see.

Immersive technologies that can stand on their own, but aren’t necessarily used in conjunction with AR or VR.  Gesture control and motion capture are good examples of this.

Where is Immersive Technology Today?

While immersive technology has been around in countless forms for decades, only now is there an industry-wide concerted effort to make this affordably available for consumers.

The modern era started as an affordable VR product idea shared in the MTBS discussion forums by Palmer Luckey which resulted in a successful launch by Facebook / Oculus VR. Additional market leaders with existing and upcoming products include Sony PlayStation, Samsung, HTC, Valve, FOVE, ImmersiON-VRelia, Google, Microsoft, Magic Leap, Optoma Technology, and countless more with more to come.

What was formerly relegated to the specialized markets is quickly becoming an affordable reality for consumers, academics, and professionals alike.

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Press Releases

Immersed 2017 Opens Call For Speakers

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Canada’s Top Immersive Event for Virtual Reality, Augmented Reality, and Stereoscopic 3D Professionals Toronto, Canada – May 31, 2017 -The Immersive Technology Alliance’s (ITA) Immersed 2017 conference takes place at the Ontario Science Centre from October 19-22, 2017 in Toronto, Canada. Celebrating its fourth year, Immersed 2017 is for professionals,…

Immersive Technology Alliance Building Safe VR Guidelines

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Dr. Michael Madary Leading Responsible Consumer VR Experience Working Group Toronto, Ontario (May 17, 2016) – The Immersive Technology Alliance (ITA), has secured Dr. Michael Madary, one of the foremost experts on virtual reality (VR) ethics, to lead a new working group on safe practices and responsible consumer targeting for…

Immersive Technology Alliance Celebrates Second Birthday

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Toronto, Ontario (March 10, 2015) –The Immersive Technology Alliance (ITA), the official trade organization for immersive technologies such as virtual reality (VR), augmented reality (AR), and stereoscopic 3D, is celebrating its second year under its new name and mandate.  The alliance was founded in 2009 and features dozens of member…

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Immersed 2017 Call For Speakers

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Immersed 2016 Public Exhibition

Immersed 2017, Canada’s leading industry-building event for the immersive technology industry, will be held October 19-22, 2017 at the Ontario Science Centre in Toronto, Canada.  Celebrating its fourth year, past Immersed events have featured reputable sponsors and/or speakers from companies like AMD, HTC, Sony PlayStation, Nvidia, Lucasfilm, OSVR, Space Channel, Discovery Channel Canada, Tom’s Hardware, and countless more. Read More

ITA Speaking at SVVR 2017

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Very proud to announce that The Immersive Technology Alliance will be speaking at SVVR this year!  First up, we are putting together an eSports discussion panel and what virtual reality’s fit will be.  Panelists include Leslie Pirritano, officially credited as “Your Best Friend” at Radeon Technologies Group and Amir Rubin, CEO of Sixense.

Neil Schneider, Executive Director of the Immersive Technology Alliance and Founder of Meant to be Seen is also going to share an updated snapshot of where the virtual reality market is headed, discuss a new range of challenges, and some cool things in development to overcome them.

Looking forward to seeing you all at SVVR 2017!

ITA Welcomes 34BigThings as Latest Member

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34bt_transparent“We believe the world has been enlightened by the VR revolution and it’s our responsibility to keep pushing the limits of the content quality and deliver frameworks that enable other developers to push those boundaries even further.” – Valerio Di Donato, CEO, 34BigThings

34BigThings is a leading independent game developer whose most recent claim to fame is being the developer behind the well respected sci-fi racing game Redout.

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Regularly receiving top grades, Redout is a multiplayer virtual reality game that works on the HTC Vive, Oculus Rift, and OSVR platforms.  Be sure to check it out!

ITA Member Basemark Releases VRTrek SDK

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One of the most critical elements of having a great virtual reality experience is having little to no latency between moving and seeing updates on the screen.  Every little disconnect can make for a nauseating experience.  Basemark’s solution is the VRTrek library.  Combined with a hardware sensor, their VRTrek Library SDK is coded in to the developer’s software pipeline so that latency can be accurately tracked with hopes that software optimizations can avoid the problem altogether.  It currently works with OLED displays running on VR HMDs and applicable smartphones with LCD testing is available upon request.

The VRTrek Library SDK is available for immediate shipping.

ITA Supports Khronos Open VR Standard Initiative

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“The Immersive Technology Alliance’s mission is long-term viability for technologies like virtual, augmented, and mixed reality.  We achieve this through a multifaceted approach, and truly open standards are a required pillar for this market to stand on.  The alliance has collaborated with the Khronos Group for years, and we look forward to participating with this effort to help drive its success for the industry at large in tandem with other market-building initiatives within the ITA / ITA VR Council,” said Neil Schneider, executive director, The Immersive Technology Alliance.

The Khronos Group is one of the largest open standards organizations in the world and are behind leading APIs like Vulkan, OpenGL, OpenCL, WebGL, and more.  Open standards make it possible for content makers to support multiple hardware solutions at a time without expensively multiplying the work of developing for dramatically different platforms.

The Khronos Group’s efforts to pursue an open virtual reality standard will make it practical for content makers to support a wide array of hardware and software solutions.  Sample names affiliated with the effort include Epic Games, Valve, OSVR, Intel, Oculus, AMD, Nvidia, the Immersive Technology Alliance, Tobii, Sensics, LunarG, and more.

This cross-vendor standard will be royalty-free and support multiple VR devices.  Learn more here!

MTBS’ Ultimate VR Shopping Guide

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Neil Schneider serves as Executive Director of the Immersive Technology Alliance and is also the Founder of Meant to be Seen (http://www.mtbs3D.com).  It was identified that while there are countless shopping guides available for people that are somewhat familiar with virtual reality or people that have an enthusiast-level grasp of personal computers and technology, there wasn’t enough out there for consumers that are taking an interest in this space for the very first time and want to learn more.

MTBS’ Ultimate Virtual Reality Shopping Guide covers everything from mobile, console, and PC based virtual reality to a fifteen minute lesson on how computers work.  It also features expertise contributed by Kevin Carbotte, VR Writer for Tom’s Hardware.  Divided in chapters and areas of interest, it’s intended to appeal to consumers with all levels of technical expertise and know-how so they can easily shop for the virtual reality solution that is right for them.