The Immersive
Technology Alliance

Together, we can make immersive technology successful.
From virtual reality to stereoscopic 3D, and everything in-between.

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What is Immersive Technology?

Technology that makes the user feel and experience a digital world as though they are inside it. This is primarily referred to as “virtual reality”, but it also includes and/or features technologies like stereoscopic 3D, haptics (touch), sound, and gesture/motion control.

Technology that changes the way we experience the world around us. This is usually referred to as “augmented reality” and is often associated with glasses-like technologies that add digital imagery above and beyond what a user would normally see.

Immersive technologies that can stand on their own, but aren’t necessarily used in conjunction with AR or VR.  Gesture control and motion capture are good examples of this.

Where is Immersive Technology Today?

While immersive technology has been around in countless forms for decades, only now is there an industry-wide concerted effort to make this affordably available for consumers.

The modern era started as an affordable VR product idea shared in the MTBS discussion forums by Palmer Luckey which resulted in a successful launch by Facebook / Oculus VR. Additional market leaders with existing and upcoming products include Sony PlayStation, Samsung, HTC, Valve, FOVE, ImmersiON-VRelia, Google, Microsoft, Magic Leap, Optoma Technology, and countless more with more to come.

What was formerly relegated to the specialized markets is quickly becoming an affordable reality for consumers, academics, and professionals alike.


Press Releases

Immersive Technology Alliance Building Safe VR Guidelines

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Dr. Michael Madary Leading Responsible Consumer VR Experience Working Group Toronto, Ontario (May 17, 2016) – The Immersive Technology Alliance (ITA), has secured Dr. Michael Madary, one of the foremost experts on virtual reality (VR) ethics, to lead a new working group on safe practices and responsible consumer targeting for…

Immersive Technology Alliance Celebrates Second Birthday

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Toronto, Ontario (March 10, 2015) –The Immersive Technology Alliance (ITA), the official trade organization for immersive technologies such as virtual reality (VR), augmented reality (AR), and stereoscopic 3D, is celebrating its second year under its new name and mandate.  The alliance was founded in 2009 and features dozens of member…

Virtual and Augmented Reality takes Center Stage at Immersed Europe Conference

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Murcia, Spain Event features educational presentations, demos, and business / career building opportunities. Murcia, Spain (July 22, 2015) – Hosted by The Immersive Technology Alliance and the University of Murcia, Immersed Europe takes place September 3rd and 4th (Thursday, Friday). It features two days of sessions by global immersive technology…


Immersed 2016 Agenda is ONLINE

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Immersed LogoImmersed 2016 takes place October 16-18, 2016 at the Ontario Science Centre in Toronto, Canada. Founded in 2014, Immersed is the East Coast’s must attend event for professionals and industry needing to learn, network, and build in markets such as virtual reality, augmented reality, stereoscopic 3D, and more.

This year’s agenda features unique discussion and education around upcoming technology and market growth, novel uses of immersive content to make a positive difference in the world, out of home entertainment and experiences, 360 content creation, video games, and much more. As is the case every year, Immersed delivers on offering unique content and senior level networking and relationship building. Read More

Integrated Media Technologies Joins The ITA

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“IMT is excited to become a part of the Immersive Technology Alliance and to help grow technology solutions in virtual reality and augmented reality. We feel that the ITA’s work in bringing the industry together is critical for consumer adoption and growth of VR/AR technologies and cutting edge content. With our vast experience in media and entertainment solutions, we look forward to collaborating with other members and the industry at large to promote these new innovative platforms.” – Dave Ginsberg, Principal Consultant, IMT

Integrated Media Technologies Inc. (IMT) is a digital media and technology company with offices in Los Angeles, Orange County, Boston, and Dallas. Inc. Magazine ranked IMT as the 25th fastest growing private company in the Technology Services industry; Los Angeles Business Journal ranked IMT as the 39th fastest growing private company; CRN ranked IMT 18th on the list of 62 newcomers to the Solution Provider 500 list. IMT serves the telecommunications, media & entertainment, IT, institutional, commercial real estate and hospitality sectors with a broad range of solutions designed to drive new value and efficiencies from technology. As a consulting, design, and systems integration company that specializes in providing business consulting and TCO models for private, hybrid, and public cloud workflow solutions, customers rely on IMT to deliver mission critical solutions and services focused on media technologies, storage, asset management, high-performance computing, networking, and 24/7 support.

Immersed Early Birds SOLD OUT, Opening Keynote Announced

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Immersed 2016 is fast approaching October 16-18, 2016 at the Ontario Science Centre, and it’s time to register while space is still available. Immersed is the premier event for senior level industry networking and education, as well as reaching thousands of qualified customers in an effective manner. From development expertise to media exposure, with access to the investment community and future customers, Immersed is a must attend event.


Daryl Sartain, Director and Worldwide Head of Virtual Reality & Displays, AMD

We are proud to report that our opening keynote is Daryl Sartain, Director and Worldwide Head of Virtual Reality & Displays for the Radeon Technology Group at Advanced Micro Devices (AMD). Outside press, Daryl has limited speaking engagements, so it’s a big deal that he is coming to Immmersed 2016. Advanced Micro Devices is also a Platinum Level sponsor of Immersed.  HMD and VR toolmaker ImmersiON-VRelia is the Immersed Gold Sponsor, and leading 360-degree panamorph lens makers ImmerVision is the Immersed Bronze Sponsor. Read More

ITA Welcomes Game Coder Studios

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GameCoder Studios is an interactive software company primarily focused in software for VR and PC/Console video games. We joined The ITA because we can contribute with a panorama and experience of the mexican (and part of LATAM) VR/Video Game industry and market. We developed Lodestone Engine, our in-house game engine for VR technology and we are eager to include all kind of immersive technology to the engine. We are currently working in projects with PSVR, HTC Vive, OSVR and cardboard for video games/parks, health care and marketing agencies.” – Marcel Stockli Contreras, CEO, Game Coder Studios

GameCoder Studios is an independent game studio located in the colonial city of Guanajuato, México. They develop technology and games for Windows, Linux, Mac, PS4 and PS Vita. The Game Coder Studios team continues to grow and is working on ambitious projects with a strong interest in virtual reality and immersive technology.

Welcome aboard!

Immersed 2016 Revealed

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Taking place October 16-18, 2016 at the Ontario Science Centre in Toronto, this year’s Immersed conference is going to arguably be the most ambitious event The Immersive Technology Alliance has ever put together.  The Ontario Science Centre is one of Canada’s largest public education venues with 3,000 – 5000 visitors per day.  Immersed promises to meet the direct needs of professionals working in the immersive technology space, and separately (and effectively) appeal to countless future customers of virtual and augmented reality technology and content.  We want everyone to be part of this.

There is a wonderful story behind Immersed 2016 and our vision.  Neil Schneider, Executive Director of The ITA, does a weekly blog / interview program on mtbs3D.com.  Watch the first 15 minutes of the above video for a clear outline of the vision and details for Immersed 2016 –  and reach out!  We have an open call for speakers, sponsors, and ideas.  There is only one Immersed!


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Taking place July 24-28, 2016, Siggraph promises to offer a rich program featuring virtual reality and augmented reality.  They are also holding a new VR Village this year. The VR Village hosts a wide range of experimental ideas and projects with virtual reality, and this year’s edition features everything from a collaborative VR environment put together by Eon Reality to MechVR, an experimental simulator where you ride a giant biped robot – lots of fun!

This year’s flagship exhibit is the VR Storylab which blends narrative-driven, 360-degree VR content in a physical lab environment. It provides an immersive adventure by showcasing a wide range of art, entertainment, academic, scientific, and experiential VR.  In addition to the exhibition, there will be educational immersive content and discussions! The ITA proudly supports Siggraph each year; we hope to see you there.