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The Immersive
Technology Alliance

Together, we can make immersive technology successful.
From virtual reality to stereoscopic 3D, and everything in-between.

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What is Immersive Technology?

Technology that makes the user feel and experience a digital world as though they are inside it. This is primarily referred to as “virtual reality”, but it also includes and/or features technologies like stereoscopic 3D, haptics (touch), sound, and gesture/motion control.

Technology that changes the way we experience the world around us. This is usually referred to as “augmented reality” and is often associated with glasses-like technologies that add digital imagery above and beyond what a user would normally see.

Immersive technologies that can stand on their own, but aren’t necessarily used in conjunction with AR or VR.  Gesture control and motion capture are good examples of this.

Where is Immersive Technology Today?

While immersive technology has been around in countless forms for decades, only now is there an industry-wide concerted effort to make this affordably available for consumers.

The modern era started as an affordable VR product idea shared in the MTBS discussion forums by Palmer Luckey which resulted in a successful launch by Facebook / Oculus VR. Additional market leaders with existing and upcoming products include Sony PlayStation, Samsung, HTC, Valve, FOVE, ImmersiON-VRelia, Google, Microsoft, Magic Leap, Optoma Technology, and countless more with more to come.

What was formerly relegated to the specialized markets is quickly becoming an affordable reality for consumers, academics, and professionals alike.

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Press Releases

Immersive Technology Alliance Building Safe VR Guidelines

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Dr. Michael Madary Leading Responsible Consumer VR Experience Working Group Toronto, Ontario (May 17, 2016) – The Immersive Technology Alliance (ITA), has secured Dr. Michael Madary, one of the foremost experts on virtual reality (VR) ethics, to lead a new working group on safe practices and responsible consumer targeting for…

Immersive Technology Alliance Celebrates Second Birthday

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Toronto, Ontario (March 10, 2015) –The Immersive Technology Alliance (ITA), the official trade organization for immersive technologies such as virtual reality (VR), augmented reality (AR), and stereoscopic 3D, is celebrating its second year under its new name and mandate.  The alliance was founded in 2009 and features dozens of member…

Virtual and Augmented Reality takes Center Stage at Immersed Europe Conference

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Murcia, Spain Event features educational presentations, demos, and business / career building opportunities. Murcia, Spain (July 22, 2015) – Hosted by The Immersive Technology Alliance and the University of Murcia, Immersed Europe takes place September 3rd and 4th (Thursday, Friday). It features two days of sessions by global immersive technology…

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ITA Supports Khronos Open VR Standard Initiative

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“The Immersive Technology Alliance’s mission is long-term viability for technologies like virtual, augmented, and mixed reality.  We achieve this through a multifaceted approach, and truly open standards are a required pillar for this market to stand on.  The alliance has collaborated with the Khronos Group for years, and we look forward to participating with this effort to help drive its success for the industry at large in tandem with other market-building initiatives within the ITA / ITA VR Council,” said Neil Schneider, executive director, The Immersive Technology Alliance.

The Khronos Group is one of the largest open standards organizations in the world and are behind leading APIs like Vulkan, OpenGL, OpenCL, WebGL, and more.  Open standards make it possible for content makers to support multiple hardware solutions at a time without expensively multiplying the work of developing for dramatically different platforms.

The Khronos Group’s efforts to pursue an open virtual reality standard will make it practical for content makers to support a wide array of hardware and software solutions.  Sample names affiliated with the effort include Epic Games, Valve, OSVR, Intel, Oculus, AMD, Nvidia, the Immersive Technology Alliance, Tobii, Sensics, LunarG, and more.

This cross-vendor standard will be royalty-free and support multiple VR devices.  Learn more here!

MTBS’ Ultimate VR Shopping Guide

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Neil Schneider serves as Executive Director of the Immersive Technology Alliance and is also the Founder of Meant to be Seen (http://www.mtbs3D.com).  It was identified that while there are countless shopping guides available for people that are somewhat familiar with virtual reality or people that have an enthusiast-level grasp of personal computers and technology, there wasn’t enough out there for consumers that are taking an interest in this space for the very first time and want to learn more.

MTBS’ Ultimate Virtual Reality Shopping Guide covers everything from mobile, console, and PC based virtual reality to a fifteen minute lesson on how computers work.  It also features expertise contributed by Kevin Carbotte, VR Writer for Tom’s Hardware.  Divided in chapters and areas of interest, it’s intended to appeal to consumers with all levels of technical expertise and know-how so they can easily shop for the virtual reality solution that is right for them.

Immersed 2016 Featured on Space Channel and MTV Canada

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Ajay Fry, host of InnerSpace, interviewed several Immersed 2016 speakers and tried a lot of amazing virtual reality technology for himself at the Ontario Science Centre.  InnerSpace is broadcast on Space Channel and MTV Canada.  Immersed is the ITA’s flagship event which helps build the immersive technology industries in under-served parts of this world and also featured a separate public exhibition to showcase the potential of virtual reality, augmented reality, holography, and stereoscopic 3D to the consumer market and featured thousands of attendees.

Futuremark Releases Valuable Benchmark For VR Users

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With the advent of virtual reality for the PC consumer space, it is vital to know if your computer has what it takes to support the latest hardware, games, and software applications in this growing immersive space.  ITA Member Futuremark has released their VRMark software tool kit which does just that.  The basic version is free, and advanced versions can be had for as little as $19.99 USD.  Check it out!

Immersed 2016 a HUGE Success

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The Immersive Technology Alliance is pleased to report that Immersed 2016 was very successful for both professionals and consumer alike.  On the first day alone, the public exhibition and education series had as many as 4,500 people flow through it – most trying and learning about immersive technology for the very first time.  The professional conference featured nearly 40 speakers from around the world to help grow the virtual and augmented reality markets on the East Coast.

The above opening remarks discussed Immersed 2016 and feature a special presentation by Kevin Von Appen, Director of Science Communication for the Ontario Science Centre.

Immersed 2016 Agenda is ONLINE

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Immersed LogoImmersed 2016 takes place October 16-18, 2016 at the Ontario Science Centre in Toronto, Canada. Founded in 2014, Immersed is the East Coast’s must attend event for professionals and industry needing to learn, network, and build in markets such as virtual reality, augmented reality, stereoscopic 3D, and more.

This year’s agenda features unique discussion and education around upcoming technology and market growth, novel uses of immersive content to make a positive difference in the world, out of home entertainment and experiences, 360 content creation, video games, and much more. As is the case every year, Immersed delivers on offering unique content and senior level networking and relationship building. Read More