Neil Schneider, Executive Director of The Immersive Technology Alliance, was interviewed on Alibaba.com during CES 2018 about virtual reality and augmented reality.
What is Immersive Technology?
Technology that makes the user feel and experience a digital world as though they are inside it. This is primarily referred to as “virtual reality”, but it also includes and/or features technologies like stereoscopic 3D, haptics (touch), sound, and gesture/motion control.
Technology that changes the way we experience the world around us. This is usually referred to as “augmented reality” and is often associated with glasses-like technologies that add digital imagery above and beyond what a user would normally see.
Immersive technologies that can stand on their own, but aren’t necessarily used in conjunction with AR or VR. Gesture control and motion capture are good examples of this.
Where is Immersive Technology Today?
While immersive technology has been around in countless forms for decades, only now is there an industry-wide concerted effort to make this affordably available for consumers and businesses.
The modern era started as an affordable grassroots VR product idea in the MTBS discussion forums which resulted in a successful launch by Facebook / Oculus VR. Additional market leaders with existing and upcoming products include Sony PlayStation, Microsoft, Samsung, HTC, Valve, FOVE, Google, Microsoft, Magic Leap, and countless more with more to come.
What was formerly relegated to the specialized markets is quickly becoming an affordable reality for consumers, academics, and professionals alike.
Happy New Year from the Immersive Technology Alliance! While future computing as demonstrated by technologies like AR, VR, MR, 3D and more represent a long committed path with exciting twists and turns, the rewards are really something to look forward to. Here’s to the path and another year forward!
Next week is the Intel Buzz Workshop! This is a one day event that is jam packed with talks, panels, and leading international expertise. It’s also a good place to get a snapshot of the latest gaming titles which will be featured during their evening reception.
Some of the top brands speaking include Intel, Technicolor, Survios, Blueprint Reality, Confetti Software, Oculus, and more! ITA Advisory Board Member and CEO of M2 Insights Wanda Meloni will also be speaking. The Immersive Technology Alliance is proud to be a media partner for the event.
Ajay Fry, Host of Innerspace on Space Channel, dropped by Immersed to check out all kinds of new immersive technology on the show floor. Samples of other participating media included Wifi Hifi Magazine and Tom’s Hardware. More to come!
Immersed is the flagship conference for the Immersive Technology Alliance and is the place where the market leaders regularly get together on the East Coast. Sample speakers this year included Intel, AMD, Nvidia, Google, IBM, Lytro, Jon Peddie Research, The Khronos Group, Chosen Realities, HP, and countless more.
Special thanks to Intel for being the Premier Sponsor for this year’s Immersed! Couldn’t have done it without them.
Taking place October 19-21, 2017 at the Ontario Science Centre, Immersed will deliver the most senior and sought after executive B2B access possible. The Immersive Technology Alliance is very proud to reveal two additional speakers for Immersed 2017: Canada’s leading event for all things immersive.
Habib Zargarpour was most recently Visual Effects Consultant for Blade Runner 2049. He is a repeat BAFTA Visual Effects Award Winner and a double Academy Award Nominee. Mr. Zargarpour developed a Real Time Visual Effects system used in the Jungle Book and Ready Player One. Sample films credited with his name include The Perfect Storm, Signs, The Bourne Identity, Star Wars: Episode I, Star Trek: First Contact, Twister, and countess more. He was formerly Partner Director of Visuals at Microsoft Studios and was responsible for visuals across all Publishing titles for XBOX One, Windows, and Hololens. He also had a tenured career at Electronic Arts. Read More
Very excited to welcome Frank Vitz to the Immersed 2017 speakers list! Over the course of decades, Frank has held esteemed titles like Vice-President of Production at Robert Abel and Associates, Creative Director for the Frostbite Development team at DICE, Creative Director at Crytek, and most recently Creative Director of the Immersive Technology Team at Advanced Micro Devices (AMD).
Mr. Vitz has been creating computer graphics, animation and visual effects since the early 1980’s and has esteemed credits on such films as Tron, Judge Dredd, X-Men One and Two, Stargate, and more. He has also worked in the location based entertainment business where he designed the visual effects for “The Adventures of Spider-Man” in Orlando, and “In Search of the Obelisk” for the Luxor Hotel in Las Vegas. Just one of the developments he is famous for is inventing the transformation effects used for the Mystique character in the X-Men movies. Read More