The Immersive
Technology Alliance

Together, we can make immersive technology successful.
From virtual reality to stereoscopic 3D, and everything in-between.

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What is Immersive Technology?

Technology that makes the user feel and experience a digital world as though they are inside it. This is primarily referred to as “virtual reality”, but it also includes and/or features technologies like stereoscopic 3D, haptics (touch), sound, and gesture/motion control.

Technology that changes the way we experience the world around us. This is usually referred to as “augmented reality” and is often associated with glasses-like technologies that add digital imagery above and beyond what a user would normally see.

Immersive technologies that can stand on their own, but aren’t necessarily used in conjunction with AR or VR.  Gesture control and motion capture are good examples of this.

Where is Immersive Technology Today?

While immersive technology has been around in countless forms for decades, only now is there an industry-wide concerted effort to make this affordably available for consumers.

The modern era started as an affordable VR product idea shared in the MTBS discussion forums by Palmer Luckey which resulted in a successful launch by Facebook / Oculus VR. Additional market leaders with existing and upcoming products include Sony PlayStation, Samsung, HTC, Valve, FOVE, ImmersiON-VRelia, Google, Microsoft, Magic Leap, Optoma Technology, and countless more with more to come.

What was formerly relegated to the specialized markets is quickly becoming an affordable reality for consumers, academics, and professionals alike.

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Press Releases

Welcome to the Future of Intelligent Digital Reality at Immersed 2017

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Register Now to Hear International Speakers Present the Latest Advances in Immersive Technologies and the Impact of AI on Digitized Media Toronto, Canada (Oct 16, 2017) – Immersed 2017 marks the 4th anniversary of the premier East Coast gathering of immersive technology leaders, investors, content makers, creators and end users…

Immersed Conference Demonstrating Viability of VR / AR / MR / 3D Markets

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Celebrating its fourth year, the Immersive Technology Alliance’s (ITA) Immersed conference takes place at the Ontario Science Centre from October 19-21 in Toronto, Canada. Audiences include professionals working in augmented reality (AR), virtual reality (VR), mixed reality (MR), 3D, and organizations that stand to enrich operations by using immersive technologies…

Immersed 2017 Opens Call For Speakers

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Canada’s Top Immersive Event for Virtual Reality, Augmented Reality, and Stereoscopic 3D Professionals Toronto, Canada – May 31, 2017 -The Immersive Technology Alliance’s (ITA) Immersed 2017 conference takes place at the Ontario Science Centre from October 19-22, 2017 in Toronto, Canada. Celebrating its fourth year, Immersed 2017 is for professionals,…

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Habib Zargarpour, Tricia Dugan Speaking at Immersed 2017

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Taking place October 19-21, 2017 at the Ontario Science Centre, Immersed will deliver the most senior and sought after executive B2B access possible.  The Immersive Technology Alliance is very proud to reveal two additional speakers for Immersed 2017: Canada’s leading event for all things immersive.

Habib Zargarpour

Habib Zargarpour, Visual Effects Supervisor

Habib Zargarpour was most recently Visual Effects Consultant for Blade Runner 2049.  He is a repeat BAFTA Visual Effects Award Winner and a double Academy Award Nominee.  Mr. Zargarpour developed a Real Time Visual Effects system used in the Jungle Book and Ready Player One.  Sample films credited with his name include The Perfect Storm, Signs, The Bourne Identity, Star Wars: Episode I, Star Trek: First Contact, Twister, and countess more.   He was formerly Partner Director of Visuals at Microsoft Studios and was responsible for visuals across all Publishing titles for XBOX One, Windows, and Hololens.  He also had a tenured career at Electronic Arts. Read More

Frank Vitz Speaking at Immersed 2017

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Frank Vitz, Creative Director Immersive Technology Team Advanced Micro Devices / Radeon Technology Group

Very excited to welcome Frank Vitz to the Immersed 2017 speakers list!  Over the course of decades, Frank has held esteemed titles like Vice-President of Production at Robert Abel and Associates, Creative Director for the Frostbite Development team at DICE, Creative Director at Crytek, and most recently Creative Director of the Immersive Technology Team at Advanced Micro Devices (AMD).

Mr. Vitz has been creating computer graphics, animation and visual effects since the early 1980’s and has esteemed credits on such films as Tron, Judge Dredd, X-Men One and Two, Stargate, and more. He has also worked in the location based entertainment business where he designed the visual effects for “The Adventures of Spider-Man” in Orlando, and “In Search of the Obelisk” for the Luxor Hotel in Las Vegas. Just one of the developments he is famous for is inventing the transformation effects used for the Mystique character in the X-Men movies. Read More

ITA Interviewed on Computer America

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Neil Schneider, Executive Director of The Immersive Technology Alliance, was interviewed by Computer America – credited as the longest running syndicated radio program about computer software and technology.  Topics covered include stereoscopic 3D, virtual reality, augmented reality, and the upcoming Immersed 2017 conference running October 19-21, 2017 at the Ontario Science Centre in Toronto, Canada.

Google Speaking at Immersed 2017

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Kevin Chang, Product Designer, Google Daydream Labs

Kevin Chang is a Product Designer in Google’s Daydream Labs.  He specializes in prototyping unreleased products in the augmented and virtual reality space.  He’s going to be speaking at Immersed 2017 and we are certain he has entertaining stories to tell.  Be sure to check out the growing list of Immersed speakers, and get registered ASAP as space is limited.

Immersed takes place October 19-21, 2017 at the Ontario Science Centre in Toronto, Canada.

Intel Keynoting Immersed 2017

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Frank Soqui, General Manager, Virtual Reality, Intel

Very excited to report that Frank Soqui, General Manager of Virtual Reality will be keynoting Immersed 2017.  Mr. Soqui has over 35 years of experience at Intel, and is currently leading the charge on their efforts with virtual reality and immersive technology. Just some of Intel’s exciting endeavors with virtual reality include new forms of eSports, sponsoring and showcasing the Olympics through 2024 with immersive broadcast technology and drones, new wireless abilities for VR headsets, hand tracking, and experimenting with new use cases like healthcare, marketing, and artistry.

Much more to be revealed for Immersed 2017!  In addition to entertainment, this year’s show will place a strong focus on enterprise opportunities including healthcare, education, manufacturing, and marketing.

Just some of the top organizations speaking at Immersed include Immervision, The Khronos Group, Inmedia Studio, Space Channel, Chosen Realities, IBM, Jon Peddie Research, and more!