The Immersive
Technology Alliance

Together, we can make immersive technology successful.
From virtual reality to stereoscopic 3D, and everything in-between.

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What is Immersive Technology?

Technology that makes the user feel and experience a digital world as though they are inside it. This is primarily referred to as “virtual reality”, but it also includes and/or features technologies like stereoscopic 3D, haptics (touch), sound, and gesture/motion control.

Technology that changes the way we experience the world around us. This is usually referred to as “augmented reality” and is often associated with glasses-like technologies that add digital imagery above and beyond what a user would normally see.

Immersive technologies that can stand on their own, but aren’t necessarily used in conjunction with AR or VR.  Gesture control and motion capture are good examples of this.

Where is Immersive Technology Today?

While immersive technology has been around in countless forms for decades, only now is there an industry-wide concerted effort to make this affordably available for consumers.

The modern era started as an affordable VR product idea shared in the MTBS discussion forums by Palmer Luckey which resulted in a successful launch by Facebook / Oculus VR. Additional market leaders with existing and upcoming products include Sony PlayStation, Samsung, HTC, Valve, FOVE, ImmersiON-VRelia, Google, Microsoft, Magic Leap, Optoma Technology, and countless more with more to come.

What was formerly relegated to the specialized markets is quickly becoming an affordable reality for consumers, academics, and professionals alike.

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Press Releases

Immersed 2017 Opens Call For Speakers

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Canada’s Top Immersive Event for Virtual Reality, Augmented Reality, and Stereoscopic 3D Professionals Toronto, Canada – May 31, 2017 -The Immersive Technology Alliance’s (ITA) Immersed 2017 conference takes place at the Ontario Science Centre from October 19-22, 2017 in Toronto, Canada. Celebrating its fourth year, Immersed 2017 is for professionals,…

Immersive Technology Alliance Building Safe VR Guidelines

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Dr. Michael Madary Leading Responsible Consumer VR Experience Working Group Toronto, Ontario (May 17, 2016) – The Immersive Technology Alliance (ITA), has secured Dr. Michael Madary, one of the foremost experts on virtual reality (VR) ethics, to lead a new working group on safe practices and responsible consumer targeting for…

Immersive Technology Alliance Celebrates Second Birthday

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Toronto, Ontario (March 10, 2015) –The Immersive Technology Alliance (ITA), the official trade organization for immersive technologies such as virtual reality (VR), augmented reality (AR), and stereoscopic 3D, is celebrating its second year under its new name and mandate.  The alliance was founded in 2009 and features dozens of member…

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Intel Keynoting Immersed 2017

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Frank Soqui, General Manager, Virtual Reality, Intel

Very excited to report that Frank Soqui, General Manager of Virtual Reality will be keynoting Immersed 2017.  Mr. Soqui has over 35 years of experience at Intel, and is currently leading the charge on their efforts with virtual reality and immersive technology. Just some of Intel’s exciting endeavors with virtual reality include new forms of eSports, sponsoring and showcasing the Olympics through 2024 with immersive broadcast technology and drones, new wireless abilities for VR headsets, hand tracking, and experimenting with new use cases like healthcare, marketing, and artistry.

Much more to be revealed for Immersed 2017!  In addition to entertainment, this year’s show will place a strong focus on enterprise opportunities including healthcare, education, manufacturing, and marketing.

Just some of the top organizations speaking at Immersed include Immervision, The Khronos Group, Inmedia Studio, Space Channel, Chosen Realities, IBM, Jon Peddie Research, and more!

First Immersed Keynote Speaker Announced

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David Parker, Technology Consultant

The core of Immersed is to show what we can achieve with immersive technologies like virtual, augmented, and mixed reality today – not just 5 years from now. David Parker volunteers with Toronto’s Mt. Sinai hospital to give terminally ill patients the opportunity to have unique experiences that would be otherwise impossible without technologies like virtual reality / 360 video. It’s a very positive and impactful use of the technology which made him an obvious fit.  David’s work has also been featured on CBC.

The business to business (B2B) portion of Immersed is designed for professionals working in the field as well as those looking to use immersive technology to enhance their business and their business offering.  Just some of the companies speaking include IBM, The Khronos Group, InMediaStudio, Chosen Realities, and more.  Our call for speakers is active.

SIGGRAPH 2017 Coming up!

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The Immersive Technology Alliance is a proud media partner for SIGGRAPH, the leading event for all things dealing with the magic of computer graphics.  This year’s edition is going to have some great immersive highlights. Running July 30 to August 3, the VR Village which also features augmented and mixed reality, is going to feature a wide variety of immersive experiences and ideas.

Here are just some of the highlight:

  • “Heroes” is a mixed reality duet set to the iconic David Bowie song.
  • “Neurable” is a brain-computer interface that interprets user intent using neuroscience and advanced machine learning.
  • “Out of Exile” is a virtual reality storytelling experience that illustrates the hostility faced by many in the LGBTQ community.
  • “Mission: ISS” lets visitors explore the International Space Station 250 miles above earth in virtual reality. Visitors learn how to move around the modules in zero gravity and explore the experiments and missions on the station. You can even ho on an EVA to check out the exterior.
  • “Magic Bench: A Multi-User, Multi-Sensory AR Platform” is a third-person POV mixed-reality platform where participants see themselves and their environment mixed with computer graphics assets. Just walk to an installation and interact with animated CG characters!

In addition to the VR Village, SIGGRAPH is going to feature insightful presentations, lectures, and networking opportunities.  This really is a must-attend event each year!

Intel Joins Immersive Technology Alliance

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“Intel is excited about how VR is starting to transform many of the social, collaborative and entertainment aspects of our lives. Intel believes in this transformation because we see this as another step in an ever increasing desire to have our experiences become richer and more immersive. To that end, Intel has joined the ITA because we see this as an opportunity to help forward industry efforts around immersive technologies.” – Frank Soqui, General Manager Virtual Reality, Intel Corporation

It’s a big honor to welcome Intel to the Immersive Technology Alliance. Among other things, Intel is a leader in CPU technology and possesses a nearly unparalleled presence in the virtual reality and immersive technology fields. Just some of their most recent contributions include Project Alloy, co-founding a new VR Challenger virtual reality eSports league, and sponsoring the Olympics through 2024 complete with 360 video and virtual reality support.

An updated list of the ITA membership can be found here.

Immersed Reveals First Block of Speakers

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Immersed medium

Entering its fourth year, Immersed continues to attract international speakers that drive the growth of immersive technology industries like virtual reality, augmented reality, mixed reality, and more.  Hosted in Toronto, Canada – North America’s fourth largest city – Immersed is in the center of one of the world’s leading content and media creation hubs. Read More